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With the competitive nature of advertising, especially in overspending markets, how can attorneys increase their odds of successful outcomes with their campaigns? In this article from the 2019 National Trial Lawyers The A-List, Steve Nober discusses using heat maps as part of a successful media targeting strategy.
If you’re working with an outside agency or considering working with one, you want to make sure you’re getting the best return for your investment. In this article from the November 2019 PILMMA INSIDERS’ JOURNAL, Steve Nober discusses sizing up your agency and red flags to avoid.
If your staff is putting callers on three-minute holds or sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients to your competitor.
A California jury just awarded a couple $2.055 billion in damages after finding Monsanto’s Roundup likely caused them each to develop cancer. Click to read story.
Buying Strategically to Stand Out Among Competitors by Steve Nober You wouldn’t head into a trial or negotiation without first knowing the defense strategy and it’s no different with planning your media strategy.
Ethics and compliance attorney William E. Hornsby shares 7 key issues to consider when you outsource your law firm advertising and work with a lead generator in this article from Attorney at Work.
Steve Nober presented a webinar to PILMMA members and other attorneys on Competitive Insights and Key Tools for Targeting – Best Practices to WIN in Your Local Market, June 21, 2019.