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CAMG created the Legal Marketing Index® (LMI) for the legal industry to obtain relevant, comprehensive data in real-time, which can be used to make smart, data-driven marketing decisions.
CAMG systematically and objectively maps, measures, and analyzes pertinent legal data regarding media spending and CAMG proprietary response metrics––the first of its kind for the legal industry.
The LMI® acquires and publishes both confidential and media monitoring industry data using it for segmentation, targeting and measurement. This enables law firms to reduce marketing expenditures on non-valuable interactions as close as possible to zero, while ensuring that the marketing expenditures they do make maximize those interactions. Making smart use of LMI® data can increase your marketing success significantly.
Call for more information about how the LMI® can help you with your marketing campaign.