TV, DIGITAL, AND THE 360-DEGREE BLENDED APPROACH
by Steve Nober
When reviewing your mass tort media strategy, there is no one formula that applies to all firms. Instead of focusing on television only or digital, it’s best to take an agnostic approach. Digital should be seen as a complement to television advertising. In this article from the 2019 National Trial Lawyers The A-List, Steve Nober shares insights for a campaign hybrid approach across media spectrums.