Fall 2019 The Trial Lawyer Article

 

WHAT YOU NEED TO KNOW ABOUT MARKETING THE NEW JUUL LITIGATION
by Steve Nober

As an emerging tort, JUUL campaign marketing doesn’t yet have the historical data and performance metrics to draw from.  How can you proceed with planning your JUUL campaign strategy?  In this article from the Trial Lawyer Fall 2019 magazine, Steve Nober shares insights how to plan a JUUL campaign, including using tools for demographic targeting and social media.

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