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Earlier this month, we hosted the first-ever webinar on 3M Combat Arms Ear Plug Litigation. Rachel Lanier of The Lanier Law Firm and D. Todd Mathews of Gori Julian & Associates, P.C. did a fantastic job presenting. Their firms have been frontrunners in this litigation and shared what D. Todd referred to as a “30,000-mile overview of the project.” We heard some great questions from attorneys on the call, too.
You can access the recorded webinar on our website or at the link below. We went through close to two hours of litigation background and a valuable look at the data CAMG has been collecting, so you won’t want to miss this webinar, especially if you’re considering a Military Ear Plugs campaign.
3M sold dual-ended ear plugs to the military that were issued to soldiers between 2003-2015, including those deployed to Iraq and Afghanistan. Due to an alleged design defect, the company’s Combat Arms™ ear plugs put service members at risk for partial or full hearing loss and tinnitus. Rachel and D. Todd presented key background information and litigation issues.
Rachel and D. Todd have done the legwork on Military Ear Plug Litigation, so you’ll want to hear what they have to say.
Because we’ve been running Military Ear Plugs campaigns at CAMG, we have the data you need for marketing these cases. In the webinar, we cover some of the key data you can find in our Reference Guide, as well as in our Legal Marketing Index®. Contact your CAMG representative to access both. Here are some of the key marketing topics covered in the webinar:
Rachel and D. Todd spoke about the potential volume of this litigation. According to the U.S. Department of Veteran Affairs, tinnitus and hearing loss are the top two disabilities of veterans who were deployed to Iraq and Afghanistan. Veterans who served in the U.S. or overseas after 2001 are four times more likely to have severe hearing impairment than non-veterans.
When you’re planning a potentially high-volume campaign like Military Ear Plugs, partnering with CAMG makes sense. We have the response-driven marketing approach you need to target your marketing dollars efficiently, week after week. Successful marketing requires the right balance between traditional and digital media. We don’t stop at marketing. CAMG offers a robust call center, contract processing, and medical record retrieval to help you run an effective campaign.