Woodland Hills, CA – Consumer Attorney Marketing Group has announced the promotion of Betsy Ray to Vice President, Client Services. Ms. Ray will continue to report to Michelle Zygelman in this role.
“Betsy continues to impress both management and clients alike with her ability to interpret media performance into a story that instills trust and confidence with our clients, better enabling our own story, as well as the way we market ourselves to the industry,” said Shelly Silveri, Chief Operating Officer. “Betsy’s work with the marketing team has made our Legal Marketing Index™ publication known throughout the legal industry. By understanding the goals of her clients and the internal sales team, Betsy makes insightful strategy recommendations and manages campaigns to success through granular performance analysis and smart decision-making.”
Ms. Ray joined CAMG in 2015 with the responsibility of cultivating and enhancing the account management sector of the company. During her tenure in that role, she added structure and depth the department. Prior to joining CAMG, Ms. Ray served as an Account Executive InterMedia Advertising, where she had overseen marketing campaigns for a myriad of clients. Ms. Ray began her career in direct response advertising at Direct Results Radio.