Lung Cancer / Mesothelioma

The Occupational Health and Safety Administration (OSHA) describes asbestos as a group of minerals resistant to heat and corrosion. The primary minerals present in asbestos include actinolite, amosite, anthophyllite, chrysotile, crocidolite, and tremolite. OSHA also states that long-term asbestos exposure puts people at high risk for cancer, especially symptoms of mesothelioma.

In 1924, cotton mill worker Nellie Kershaw was the first known person to die from a history of asbestos exposure. Her employer followed no safety precautions and offered no protective gear. Kershaw was 33 years old when she died after years of exposure to asbestos dust. Her family did not receive compensation from her employer during her lifetime.

The United States Navy was just one of many official government organizations that knew about the dangers of high levels of asbestos exposure but chose not to release this information to the public. Asbestos mass torts did not begin in the United States until the 1960s.

The tide began turning in 1966 when the government amended Rule 23 of the Federal Rules of Civil Procedure. The change established several criteria for class-action lawsuits, which had previously been so vague it was nearly non-existent. People could now file larger lawsuits for lung cancer, mesothelioma, pleural effusion, and other health problems caused by asbestos exposure and employer or manufacturer negligence. The new law also helped force social change surrounding asbestos use and mesothelioma cases.

In 2022, the typical settlements for asbestos-related diseases and mesothelioma are between $1 million and $5 million. Trial verdicts are typically much larger for cancer and other health problems caused by past asbestos exposure.

Law firms serving clients exposed to high levels of asbestos should understand that decades can pass between the initial asbestos exposure and a diagnosis of cancer or mesothelioma. Because of the extended period between exposure and the development of mesothelioma or other cancers of the lung, potential new lawsuits develop continually. Creating an ongoing marketing campaign to discover potential new cases is critical for law firm lead generation.

Lung cancer and mesothelioma are a specialty area we focus on at Consumer Attorney Marketing Group (CAMG). Our marketing professionals devise a comprehensive strategy that includes paid ads, public relations, search engine optimization, and more. CAMG is a full-service legal marketing agency.

Recent Asbestos and Mesothelioma Litigation Big Wins

Settlement and court verdicts for asbestos and mesothelioma litigation can exceed national averages by a significant amount. Personal injury and mass tort attorneys understand that many factors influence the payout for work-related diseases. Market saturation to get the name of the asbestos lung cancer law firm in front of the public may be the most important one of all.

Alameda County case

On August 5, 2021, Bloomberg Law reported that a jury in Alameda County, California, awarded Teresa Elizabeth Leavitt a $29 million settlement due to her mesothelioma case caused by years of using Johnson & Johnson Baby Powder containing dangerous levels of talc. Leavitt stated that she developed slow-growing mesothelioma after her mother used the powder on her as an infant, and she continued to use it herself for over 30 years. The jury found Johnson & Johnson liable for design defect, failure to warn, concealment claims, and negligence. Leavitt received her mesothelioma diagnosis in 2017.

Auto mechanic case

On July 2, 2021, Steven Aaron, Sr., who goes by Joe, received a jury verdict in his favor for $8.2 million from the Ford Motor Company. Aaron developed malignant mesothelioma due to asbestos exposure he did not even know about in the 1960s and 1970s when he worked as a brake clutch repairman servicing brakes on Ford vehicles. The asbestos was deep in the brake pads, and Aaron did not know the health risks he faced every day. His malignant mesothelioma diagnosis came in 2020, more than 50 years after the asbestos exposure.

Los Angeles case

A jury in Los Angeles awarded a 78-year-old man a $4.8 million settlement in April 2021 after he developed mesothelioma due to long-term use of a talcum powder. Willie McNeal, Jr. received a diagnosis of pleural mesothelioma, a type of lung cancer caused by asbestos exposure. In the pleural mesothelioma case, the defendant, Whittaker, Clark & Daniels, extracted talc from a mine in North Carolina known for asbestos contamination.

Ohio case

The trial lawyers of Simon Greenstone Panatier secured a jury verdict of $12.1 million on behalf of an 83-year-old Korean War veteran in June 2021. The award included $6 million in punitive damages against product manufacturer John Crane, on top of the original $6.1 million verdict. Robert Mitchell worked for the company for 40 years shipping glass-coated bowls used in pharmaceutical and chemical manufacturing.

Mitchell inhaled asbestos particles in the air after using a bandsaw to cut packing rope. His employer never provided any warnings or protective equipment in the four decades he worked for them. However, that is only because the employer also remained unaware of the asbestos exposure danger. John Crane paid damages to Mitchell’s brother, James Mitchell, his only survivor. Robert Mitchell received a mesothelioma diagnosis in 2016 and died later that year.

Targeting the Right Audience: People at Risk for Asbestos Lung Cancer and Mesothelioma

With low levels of asbestos present in soil, air, and water, all people face asbestos exposure at some point in their lives. Most people do not become ill from occasional exposure. Those who do develop an asbestos-related illness have typically had ongoing asbestos exposure at work. They either work with asbestos directly or have significant environmental contact.

Mesothelioma is slow-growing cancer that typically takes 20 to 50 years to develop. People who are now 65 years old and above are at the highest risk of developing a type of cancer-related to their mesothelioma exposure. The highest mesothelioma diagnosis rate comes in people ages 80 to 84 at 8.9 new mesothelioma cases per 100,000 people.

Search and rescue workers who sifted through the debris from the September 11, 2001, terrorist attacks developed asbestos-related lung cancer at a rate much higher than the general population. The people most at risk of developing an illness related to asbestos exposure after the 9/11 attacks include firefighters, paramedics, police officers, construction workers, and cleanup volunteers.

Asbestos workers also tend to concentrate in certain areas of the country. According to the American Cancer Society, the five states with the highest mesothelioma cancer cases include:

  • West Virginia
  • Florida
  • Delaware
  • Pennsylvania
  • Michigan

The rate of asbestos cases in West Virginia is 696.3 for every 100,000 people. Utah ranks lowest with 362.2 asbestos cases for every 100,000 people.

The National Cancer Institute states that no safe threshold for asbestos exposure exists that has been established for lung cancer and mesothelioma. These are the most common fields where people have frequent exposure to asbestos fibers:

  • Auto mechanics
  • Chimney sweeps
  • Construction workers
  • Demolition workers
  • Drywall workers
  • Electricians
  • Firefighters
  • Heating, ventilation, and air conditioning (HVAC) technicians
  • Military veterans
  • Miners
  • Ship builders
  • Textile mill workers

People who work in older buildings also have a higher risk of damage to their overall health or developing an asbestos-related illness.

Asbestos Lung Cancer and Mesothelioma

Non-smokers who work with asbestos face a much higher risk of developing asbestos lung cancer or mesothelioma. Inhaling asbestos fibers into lung tissue is the cause of both diseases, but they are not identical and require a unique diagnosis approach and treatment options. However, they can cause similar symptoms such as coughing, chest pain, difficulty breathing, and scarring on the lining of the lungs.

CAMG understands the symptoms behind these rare cases and has the marketing tools to reach people in the early stage to advanced stage of lung disease caused by asbestos exposure. We also market to family members caring for mesothelioma patients or who have already lost their loved one to the disease.

With our unique targeted approach, CAMG uses a proven strategy to leverage lung cancer cases to fund a marketing campaign while continuing to seek patients with qualifying mesothelioma cases. We implement a comprehensive marketing strategy that deploys a singular focus on a series of qualified litigation opportunities to serve clients with mesothelioma illness.

The Right Marketing Mix for an Effective Asbestos Lung Cancer and Mesothelioma Litigation Campaign

Digital ads: paid search / paid social

With over 10 years of experience in the digital marketing space, CAMG has the tools to create paid ads for search engines and social media websites that get results for our law firm clients.

Analytics and data to fine-tune for maximum performance

Any marketing technique or advertising campaign is only as good as the results it delivers. CAMG continually analyzes both to ensure they are meeting or exceeding client expectations. If not, we make the necessary adjustments to ensure the best possible return on investment for the client’s advertising dollar.


CAMG is the only advertising agency serving law firms that offers 5-minute infomercials for both individual claims and mass tort actions.

Marketing strategy

CAMG is an advertising agency that works exclusively with law firms. We offer a transparent and comprehensive approach while providing law firm clients with a full spectrum of media, including digital, out-of-home, print, radio, and television.

Out of home

At CAMG, we understand the importance of meeting potential clients where they are and not leaving our advertising results to chance. Billboards and bus benches are just two examples of effective marketing strategies outside the home.

SEO and content (landing pages)

From occupational exposure to signs of mesothelioma to asbestos disease, CAMG knows how to target asbestos exposure cases with search engine optimization (SEO) campaigns. A high ranking on tGoogle is critical to directing new leads with a potential cancerous lung condition to law firm landing pages.

Traditional ads (TV, radio, print)

Traditional methods of advertising are not dead. We drive results with eye-catching and colorful print ads. Our TV and radio ads feature powerful stories highlighting mesothelioma cases and how our client’s firm can help patients and family members get the financial help they need. The message of pride in American workers comes through loud and clear.

Full-Service Asbestos Lung Cancer and Mesothelioma Litigation Support

In addition to lead generation through marketing, CAMG offers each of the services described below.

Contract services

No matter which type of marketing campaign a law firm chooses to use, we understand the purpose is to obtain qualified leads. CAMG uses Consumer Attorney Contract Services to ensure best practices.

Intake services

We understand that all mesothelioma cases begin with a single call. Our Intake Services division is available 24 hours a day, seven days a week to answer questions for patients and family members and generate leads for our law firm clients. Each staff member has received extensive training on best practices for call handling.

Medical record retrieval

CAMG contracts with vetted and experienced professionals to retrieve medical records for patients from a network of more than 90,000 healthcare providers across the United States. Our Contract Services division orders records instantly for a seamless retrieval experience.

Medical record review

Our medical record review service involves gathering and analyzing all medical documentation for patients, including hospitalizations, laboratory reports, and medical history reports.

Phone call center and vetting

We can create up to 10,000 unique phone numbers for our law firm clients to distribute in their advertising materials. When a prospective mesothelioma client calls in, we answer the calls and do all the vetting to ensure that our clients receive only high-quality leads for sign-up.

CAMG would be happy to provide additional information on marketing and services to generate leads for asbestos lung cancer and mesothelioma cases. Interested parties may contact our Woodland Hills, California office at 1-800-600-CAMG (1-800-600-2264).

When it Comes to Lung Cancer/Meso Campaigns, You’ll Want CAMG on your Team

CAMG is at the forefront of Lung Cancer/Mesothelioma marketing. We have a game plan that will help you acquire asbestos lung cancer cases, as well as those “needle-in-a-haystack” meso cases. By capturing more prevalent lung cancer leads (and acquiring those clients), you can use those cases to extend your budget while the more elusive meso cases are found.

Leveraging Lung Cancer Cases to Fund Your Meso Campaign

CAMG has developed a unique strategy that leverages lung cancer cases to essentially fund your campaign while still searching for those qualified meso cases. This has proven to be very successful for our clients and keeps firms in the market over extended periods of time.

A Diversified Media Strategy, Plus the CAMG Infomercial

A diversified media mix is crucial to reaching prospective clients. CAMG offers the full spectrum of online and offline media for your Asbestos campaign, including our exclusive long-form infomercial, which provides additional time to inform prospective clients and to build trust. Our in-house creative team is adept at constructing compelling messaging, whether for digital or TV. We also have pre-produced spots and infomercials that can be branded for your firm.

A Media Team that Reacts and Responds in Real-Time

Our secret lies in CAMG’s agile media team which reacts and responds in real-time to media performance, leveraging all performance and data points weekly to make informed, media-agnostic decisions. This week-to-week, data-driven approach is a key component to our continued success with Asbestos/Meso campaigns.

Applying Data to Make Smart Marketing Decisions

In keeping with our transparent approach, we not only share performance metrics but also publish relevant data on all facets of the acquisition process. We share marketing metrics and analysis, including our exclusive response heat map, injury analysis, contracting processing details, medical record data, and more to help you make smart marketing decisions.

CAMG Covers All the Bases for an Efficient Lung Cancer/Meso Campaign

As you can see, our Asbestos/Meso program covers all the bases to help increase efficiency when you’re running a campaign. Our portfolio of services including call center, contract processing, and medical record retrieval brings unparalleled access to information and support for your campaign.

When a Meso call is qualified, our Call Center “hot transfers” and connects the lead with a lawyer from your firm in real time. CAMG is here to partner with you every step of the way and increase your odds of bringing in those “needle in the haystack” meso cases, as well as asbestos lung cancer cases.

Composite graphic featuring images related to lung cancer or mesothelioma

Landing Pages

Screen capture representing ads for injury lawyers with lung cancer and mesothelioma suits

Paid Search

Photo representing mesothelioma cases as a paid internet ad for injury lawyer marketing
Photo representing mesothelioma cases as a paid internet ad for injury lawyer marketing
Photo representing mesothelioma cases as a social media ad for injury lawyer marketing


Photo representing mesothelioma cases as a social media ad for injury lawyer marketing
Photo representing mesothelioma cases as a social media ad for injury lawyer marketing
Photo representing mesothelioma cases as a social media ad for injury lawyer marketing

CAMG has thousands of spots and infomercials that can be branded for your firm. Reach out to us for the latest creative offline and online examples*.
*Examples shown are not always current examples.

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  • Television
  • Radio
  • Public Relations
  • Medical Record Retrieval & Review
  • Search Engine Optimization
  • Paid Digital
  • Out of Home
  • Intake & Contracting Services