Are you working with a lead generator?

If the lead generator you hire fails to adhere to state advertising rules, the lawyer or law firm is responsible. Lawyers must follow the rules of each state where they seek clients, whether using a lead generator or running their own ads.

When you’re advertising across multiple states or running national campaigns, compliance can be a challenge.

Consumer Attorney Marketing Group’s White Paper. “A Lawyer’s Ethics Obligations When Participating in a Lead-Generation Program,” authored by a team of leading ethics and compliance experts, can help you stay compliant in each state.

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All 50 states govern lawyer advertising through their Rules of Professional Conduct, often known as “ethics rules.” The rules in each state are unique to that state. Therefore, it is imperative that lawyers familiarize themselves with the rules of the states that govern their conduct.