2019 The Trial Lawyer A-List Article – Using Heat Maps

 

HOW TO LEVERAGE HEAT MAP DATA FOR YOUR LEGAL MARKETING CAMPAIGN
by Steve Nober

With the competitive nature of advertising, especially in overspending markets, how can attorneys increase their odds of successful outcomes with their campaigns?  In this article from the 2019 National Trial Lawyers The A-List, Steve Nober discusses using heat maps as part of a successful media targeting strategy.

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