SINGLE EVENT LITIGATION

APRIL 2023 EDITION

The CAMG Advantage

Consumer Attorney Marketing Group (CAMG) was founded in 2010 and earned a strong reputation for professionalism across all of its offerings. CAMG has conducted thousands of mass tort and single event legal-marketing campaigns nationally and regionally.

Our comprehensive suite of services includes response-driven legal marketing, contract servicing and acquisition, and retrieval and review of medical records. CAMG also offers phone management, telemarketing, data distribution, and publishing services.

All that you have come to expect from CAMG – ethical campaigns, complete transparency, and innovation – enable greater efficiency, success, and excellent service.

The Complete Package, Done Right

camginc.com  800-600-CAMG

Public Relations Response-Driven Marketing Medical Record Services
Contract Processing Phone Management Telemarketing Data Distribution

Greater Efficiency & Maximized Optimization

Ethics and Transparency

Our Legal Marketing Index gives law firms access to relevant data and trending statistics in Mass Tort and Single Event litigation. You get complete transparency regarding marketing success and failures so that you know what works and what does not. The transparency enables you to make informed changes to your marketing approach to improve your ROI.

The Legal Marketing Index covers top practice areas and gives you specific and relevant information. The information helps your law firm to thrive in local and national litigation while maintaining the legal industry’s highest ethical standards.

Sharing the latest legal-marketing data and related information provides you with complete transparency on current marketing trends. Instead of scattering your marketing efforts across multiple channels and vehicles, the Legal Marketing Index delivers highly useful information that enables you to more specifically target your marketing efforts.

What is the Legal Marketing Index Single Event Litigation Edition?

Consumer Attorney Marketing Group created the Legal
Marketing Index so that pertinent data about single event media spending and marketing trends are made available to attorneys focused on these specific practice areas. We use research from media monitoring companies, as well as our own proprietary data including response metrics, to help law firms maximize
their results.

Great Data In Equals Great Decisions Out

Consumer Attorney Marketing Group knows you need good data to make good decisions and we’ve got it! Many of the firms who have made the decision to use us are seeing a minimum 40% increase in efficiency as soon as they leverage our tracking and optimization program.

Utilizing Data is One of the Keys to Our Success

Our dedicated media buying team analyzes this data with our sophisticated media management system and tracks the performance of each ad on a weekly basis. Weekly budgets are then allocated to the best performing network. We then monitor and cancel the lowest performers weekly to keep case acquisition costs as low as possible.
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Feb 2022 - Jan 2023 Top Single Event Practice Areas

Data provided by Nielsen Ad Intel
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DMA Overview by Market

*This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
* 12 Month Spend (Feb 2022 – Jan 2023)

Top 20 Underspending DMAs **

*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey) **Compiled from last 12 months of data from Top 100 DMA’s Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.

Top 20 Overspending DMAs **

Proprietary CAMG Response Data

*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMAs Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.

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2022-2023 National Monthly Legal Spend for All Media
(Including Digital)

This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.

Yearly National Legal Spend for All Media

National Spend - Digital

Data provided by Nielsen Ad Intel

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National Cable Dayparts
Ranked by Last 12 Months’ Legal Spend

Top 10 Ranked Networks by Legal Spend
2022

Data provided by Nielsen Ad Intel

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Spanish Television

2022-2023 National Monthly Legal Spend for Spanish TV

Top Spanish Networks Last 12 Months

Spanish: Network
vs. Cable TV

Data provided by Nielsen Ad Intel

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12-Month Media Spend Breakout

National Media Spend by Month

Data provided by Nielsen Ad Intel

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Auto Accident—Personal Injury

Over 6 million car accidents occur on U.S. roadways each year, causing injuries to approximately 3 million people and 43,000 deaths. Auto accidents and personal injury cases make up the top single event practice area purchased for local television spend in the United States.

Consumer Attorney Marketing Group excels at personal injury campaigns and can provide attorneys with a steady flow of qualified cases. Our signature marketing program and unique commercial production style will drive personal injury cases to your firm, generating the highest consumer response at the lowest cost, from auto, semi-truck or motorcycle accident cases to slip-and-fall.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $278,955,133

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Bankruptcy

According to recent statistics, over 770,000 individuals and businesses filed for bankruptcy protection in 2018 and 97% of these bankruptcy filings were by consumers. Most personal bankruptcy cases are due to financial hardships. People may have insufficient income to cover unexpected expenses such as job loss or medical bills.

Prospective clients who consider filing for Chapter 7, 11 or 13 bankruptcy are likely looking for an attorney to help them with the intricate process. Consumer Attorney Marketing Group has the creative and media buying experience to help you run an effective campaign.

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $2,003,794

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Business Interruption

Small businesses throughout the country have been filing business interruption claims related to mandated closures during the COVID-19 pandemic. Insurance companies have been denying these claims. Businesses, including restaurants, retailers, dental practices, and entertainment venues, rely on these payments to survive. Business owners are filing Business Interruption lawsuits seeking coverage for business losses.

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $6,589,102

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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DUI

The National Highway Traffic Safety Administration says about 1.5 million drivers annually are arrested for driving while under the influence of alcohol or drugs. Alcohol-related accidents total more than $44 billion in legal costs, including court-ordered fees, fines, and substance abuse counseling.

DUI convictions often result in license suspension,
probation, and prison for repeat offenders. Drivers charged with DUI offenses need legal help right away. CAMG combines marketing and creative services to grab the attention of prospective clients. We position your law firm as a trusted local authority and use response-driven media buys to deliver more clients while improving your ROI.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $456,287

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Family Law

Every six seconds, there is a divorce in America. The likelihood of divorce for a first marriage is around 41%, according to Pew Research Center and the CDC. For subsequent marriages, the rate is higher. Family law practices run the gamut from adoptions and custody issues to domestic partnerships and paternity suits, as well as post-divorce modifications, spousal and child support, prenuptial and postnuptial agreements.

When prospective clients need assistance with divorce or annulment, child custody and visitation rights, enforcing child support payments and spousal maintenance/alimony, they need an attorney they can trust. CAMG can produce a commercial for your firm that conveys this message to
prospective clients. Our response-driven marketing model has helped thousands of attorneys and law firms throughout the country.

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $2,165,124

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Hurricanes

Hurricanes are the most destructive of natural disasters. According to the Congressional Budget Office, an estimated 1.2 million Americans live in coastal areas that are at risk of substantial damage from hurricanes. Substantial damage is defined as at least 5% of average income. The estimated government costs of hurricane damages is $28 billion a year. The average annual damage costs is expected to increase to $39 billion, due to increased development at the coastline and global warming.

When a hurricane strikes, people experience devastating loss. Many need the assistance of an attorney to navigate the system. Timeliness and sensitivity are essential to legal marketing for hurricanes and other natural disasters. CAMG can produce commercials and get spots on the air within days, targeting your message to the right audience, as well as handling your digital marketing campaign.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $131,249

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Immigration Law

The U.S. immigration and naturalization system impacts millions of people each year who may seek nonimmigrant visas to study, travel or work in the United States, as well as immigrant visas for those who wish to relocate permanently. Many of these people will need the help of an attorney to navigate the system of immigration and naturalization.

Whether your prospective clients need deportation defense, assistance securing an employment, entertainment or investor visa, or another immigration issue, you need to deliver the right message and to target your marketing to the most likely prospective clients. CAMG delivers effective creative and data-driven marketing that gets you results.

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $343,410

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Medical Malpractice

Researchers at Johns Hopkins say more than 250,000 people in the United States die due to medical errors. Medical errors are the third-leading cause of death after heart disease and cancer. A third of patients admitted to hospitals suffer a medical error. Preventable medical errors cost billions of dollars annually in the United States.

Misdiagnosis or delayed diagnosis and childbirth injuries, as well as errors in medication, anesthesia, and surgery, cause injury or death in a significant number of Americans each year. Hospital infections caused by bacterial, viral, or fungal pathogens may also cause injuries or death.

CAMG produces compelling creative to help brand your firm and drive prospective clients to you. Our experienced media team tracks, analyzes, and optimizes media buying to make sure your message is targeting the right audience and bringing in qualified cases at the lowest possible case cost.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $2,839,944

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Nursing Home Elder Abuse and Neglect

Approximately 1 in 10 Americans ages 60+ have experienced some form of elder abuse, which can include physical, emotional and sexual abuse as well as financial fraud, exploitation, neglect and abandonment. Elders who have been abused have a 300% higher risk of death when compared to those who have not been mistreated.

Additionally, while often unreported, elder financial abuse and fraud costs elderly Americans $36.5 billion per year. Cases involving elderly people in nursing homes include failure to provide necessary services, including nutrition, clean accommodations and amenities. Lack of medical services is another form of abuse, such as missed medication and dispensing the wrong medication.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $1,507,501

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Sex Abuse

Numerous states have passed or will be passing laws to extend the statute of limitations for sex abuse cases this year and ahead.

For example, New York State’s Child Victims Act provides a one-year window for sexual abuse victims of any age in New York to take legal action, including cases that had expired under the previous statute of limitations. Within hours of going into effect, hundreds of people filed sex abuse claims.

Growth in sexual abuse claims is expected in other states. Lawsuits have been filed on behalf of
survivors who were abused in religious institutions, scouting organizations, schools, hospitals, and by
individual perpetrators.

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend
All Markets

Total Spend - $149,589

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Social Security Disability

More than 9 million Americans are already collecting Social Security Disability (SSD). However, it’s important to note that over two-thirds of new SSD applicants are rejected each year. We’re here to help you reach these people.

Consumer Attorney Marketing Group has a proven track record of success and we offer the most effective television advertising in the industry. Our sophisticated marketing program, which is based on tracking analysis and optimization, targets claimants and consistently generates the SSD cases you need to drive profits to your law firm.

Response Data
Time of Day

Response Data
Day of Week

The above charts are derived from the analysis of proprietary CAMG campaign data

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Top 10 Markets
by Per-Person Spend

Feb 2022 - Jan 2023
Total Monthly TV Spend< All Markets

Total Spend - $5,195,272

Top Networks
by Feb 2022 - Jan 2023 Spend

Feb 2022 - Jan 2023
Spend by Spot Length

Data provided by Nielsen Ad Intel

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Trucking

Every year, thousands of Americans are killed due to the negligence of trucking companies and their drivers. More than 500,000