JUUL Labs has agreed to pay North Carolina $40 million and change its business practices to settle a marketing lawsuit in that state. The company faces similar lawsuits in at least nine other states.
Under the agreement, JUUL will not be able to target its advertising to minors, use anyone in marketing materials who is under 35 years old, or pay influencers to promote its products, along with additional restrictions.
The terms also limit the number of devices and pods North Carolina consumers can purchase each month and year. The $40 million will be applied to programs that help teens addicted to e-cigarettes, fund preventative programs, and cover litigation costs.