TV, Digital and the 360-Degree Blended Approach

When reviewing your mass tort media strategy, there is no one formula that applies to all firms. Instead of focusing on television only or digital, it’s best to take an agnostic approach. Digital should be seen as a complement to television advertising. In this article, Steve Nober shares insights for a campaign hybrid approach across media spectrums.

Originally published in The Trial Lawyer Magazine, November 2019

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