How Important are Google Search Rankings Anyway?

In today’s digital world, a customer’s journey to your firm is likely to begin with a web search. Who gets the top results in a Google search can be mysterious to those who don’t delve in the art of Search Engine Optimization (SEO). Even if your firm has a great reputation in your area, you may be surprised to find that you’re not listed in the top search results. Read about the ways in which you can boost your firm’s ranking through content, backlinking, keywords, mobile optimization and more in this article.

Originally published in The Trial Lawyer Magazine, Summer 2021

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