When the COVID-19 pandemic struck in early 2020, all advertisers had to scramble to adjust their messaging and strategy to deal with most of the nation staying home. The legal marketing industry had a unique set of challenges that was directly affected by the lack of mobility. During this time, CAMG’s data analysts discovered that the mobility data published by GPS providers such as Apple and Google was particularly useful in finding when and where people were traveling in local communities. This article describes how they put this data to use in planning and adjusting local market strategies.
How Mobility Data Can Guide Your Advertising Strategy In Times Of Crisis
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