Outsourcing Your Law Firm Advertising? Consider A Lead Generator Checklist

Changes to the American Bar Association Model Rules have made it easier for lawyers to outsource their advertising through lead generators. However, as leading ethics expert William Hornsby explains, participation in a lead gen service can be an ethical minefield that puts you and your firm at risk. To ensure compliance, he recommends that lawyers follow the checklist outlined here before entering into an agreement with a lead generator.

Originally published in Attorney at Work

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