MASS
TORT

MAY 2023 EDITION

Greater Efficiency & Maximized Optimization

Ethics and Transparency

Our Legal Marketing Index gives law firms access to relevant data and trending statistics in Mass Tort and Single Event litigation. You get complete transparency regarding marketing success and failures so that you know what works and what does not. The transparency enables you to make informed changes to your marketing approach to improve your ROI.

The Legal Marketing Index covers top practice areas and gives you specific and relevant information. The information helps your law firm to thrive in local and national litigation while maintaining the legal industry’s highest ethical standards.

Sharing the latest legal-marketing data and related information provides you with complete transparency on current marketing trends. Instead of scattering your marketing efforts across multiple channels and vehicles, the Legal Marketing Index delivers highly useful information that enables you to more specifically target your marketing efforts.

The CAMG Advantage

Consumer Attorney Marketing Group (CAMG) was founded in 2010 and earned a strong reputation for professionalism across all of its offerings. CAMG has conducted thousands of mass tort and single event legal-marketing campaigns nationally and regionally.

Our comprehensive suite of services includes response-driven legal marketing, contract servicing and acquisition, and retrieval and review of medical records. CAMG also offers phone management, telemarketing, data distribution, and publishing services.

All that you have come to expect from CAMG – ethical campaigns, complete transparency, and innovation – enable greater efficiency, success, and excellent service.

The Complete Package, Done Right

camginc.com  800-600-CAMG

Public Relations Response-Driven Marketing Medical Record Services
Contract Processing Phone Management • Telemarketing Data Distribution

Table of Contents

<a href="#msid">Monthly Spending Increases and Decreases</> 8
<a href="#ccql">Conversion of Calls to Qualified Leads by Practice Areas</> 8
<a href="#dmaoverview">DMA Overview by Market</> 9
<a href="#underspending">Top 20 Underspending DMAs</> 10
<a href="#overspending">Top 20 Overspending DMAs</> 10
<a href="#mcds">Most Calls per Dollar Spent/Highest Quality Calls Received</> 11
<a href="#nmlsam">2020/2021 National Monthly Legal Spend for All Media</> 12
<a href="#ynlsam">Yearly National Legal Spend for All Media</> 12
<a href="#nsd">National Spend - Digital </> 12
<a href="#st">Spanish Television</> 13
<a href="#mmsb">12-Month Media Spend Breakout</> 14
<a href="#nmsm">National Media Spend by Month</> 14
<a href="#ncdr">National Cable Dayparts Ranked by Last 12 Months' Legal Spend</> 15
<a href="#rnls">Top 10 Ranked Networks by Legal Spend</> 15
<a href="#militaryearplugs">3M Military Earplugs</> 16-17
<a href="#clj">Camp LeJeune</> 18-19
<a href="#cpap">CPAP</> 20-21
<a href="#elmiron">Elmiron</> 22-23
<a href="#herniamesh">Hernia Mesh</> 24-25
<a href="#meso">Mesothelioma/Lung Cancer</> 26-27
<a href="#nec">NEC</> 28-29
<a href="#paragard">Paragard</> 30-31
<a href="#paraquat">Paraquat</> 32-33
<a href="#pfas">PFAs</> 34-35
<a href="#roundup">Roundup</> 36-37
<a href="#socmed">Social Media</> 38-39
<a href="#talc">Talcum Powder</> 40-41
<a href="#truvada">Truvada</> 42-43
<a href="#tylenol">Tylenol</> 44-45
<a href="#valsartan">Valsartan</> 46-47
<a href="#zantac">Zantac</> 48-49

What is the Legal Marketing Index?

Consumer Attorney Marketing Group created the Legal Marketing Index to deliver
relevant and useful data about media spending and marketing trends that affect
the legal industry. Research done by media-marketing companies, CAMG’s
proprietary data, and response metrics help law firms to maximize their
marketing results while lowering their case-acquisition costs.

Monthly Spending
Increases and Decreases

*CAMG Cumulative Response Data
**Calls are defined as calls when the call center rep started the intake questions

8

DMA Overview by Market

*This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
* 12 Month Spend (Mar 2022 – Feb 2023)

9

Top 20 Underspending DMAs **

*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMA’s Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.

Top 20 Overspending DMAs **

*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMAs Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.

10

Most Calls per Dollar Spent

Highest Quality Calls Received

Proprietary CAMG Response Data

11

2022-2023 National Monthly Legal Spend for All Media
(Including Digital)

This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.

Yearly National Legal Spend for All Media
(Including Digital)

National Spend - Digital

Data provided by Nielsen Ad Intel

12

Spanish Television

2022-2023 National Monthly Legal Spend for Spanish TV

Top Spanish Networks Last 12 Months

Spanish: Network
vs. Cable TV

Data provided by Nielsen Ad Intel

13

12-Month Media Spend Breakout

National Media Spend by Month

Data provided by Nielsen Ad Intel

14

National Cable Dayparts
Ranked by Last 12 Months’ Legal Spend

Top 10 Ranked Networks by Legal Spend
2022

Data provided by Nielsen Ad Intel

15

3M Military Earplugs

From 2003 through 2015, the 3M Company and a subsidiary, Aearo Technologies, allegedly provided the U.S. military with defective Combat Arms earplugs. The U.S. military says the dual-ended earplugs were too short and often came loose, which exposed soldiers to loud noises made by firearms and explosive devices. The exposure allegedly caused tinnitus and hearing loss. The 3M Company agreed to pay $9.1 million to settle allegations that it did not disclose the defects when marketing the earplugs to the military.

Medical Record Data

Verification of Hearing Loss

Hearing Aids Prescribed?

Data obtained from qualified callers’ verified medical records

Digital Data

Demographic Performance:
• 42% male
   • 25 – 45

Platform:
• 96% Facebook

Device:
• 97% mobile

Delivery (Time of day):
• Highest concentration: 6 AM – 3 PM

Conversion Rate: 5.38%

Top-Performing Digital DMAs
(Highest Concentration of Response)

New York
Atlanta
Dallas-Ft. Worth
Los Angeles
Tampa-St. Pete (Sarasota)
Mobile-Pensacola (Ft. Walt)
Nashville
Philadelphia
Boston (Manchester)
Orlando-Daytona Beach-Melbourne

Intake Analysis